A study by Netsize reveals that, surprisingly, consumers are willing to use their mobile devices to buy high value goods and services, with almost all saying that they would be ...
Opening up new commercial possibilities for content owners, broadcasters and service providers to more effectively engage and build profitable long-term relationships with their viewers, MGt has launched PayWizard, a function-rich, ...
European mobile ad agency YOC has rolled out YOC Ad Plus, what it describes as “Europe’s first rich media advertising format” and developed especially for use within mobile applications and, ...
The MMA (Mobile Marketing Association) is repositioning itself to, in its words, “enhance its effectiveness at the global, regional and national levels, and to create additional membership benefits”. The repositioning ...
A new report published today by Juniper Research has found that a combination of mobile casino, lottery and betting service launches in major emerging markets led by China allied ...
