Telemedia publications are where media, advertising, marketing, branding, content and service conjoin with fixed, mobile and online communications, the service provider and billing industries.
Increasingly, ‘traditional’ media and marketing executives are looking to harness the power of telecommunications to develop new, interactive services that increase brand awareness and develop audience loyalty, while generating user data that can be used for further marketing and advertising efforts.
At the centre of this new world of media services sits the telemedia industry, which combines:
- Fixed & Mobile Network Operators
- Service Providers & Aggregators
- Billing Networks & Service Platforms
- Technology Providers & Application Innovators
- Content Owners & Media Groups
- Advertising, Branding & Marketing
Our editorial bring these worlds together and demonstrates how, in partnership each drives the other forward.
Featuring case studies and issue based editorial, Telemedia gets right behind the innovators in both industries and offers the one-stop-shop for the latest thought leadership and opinion in technology, regulation, billing, and media needs and demands.
Our publishing team has worked together since 1995 launching Voice International, Computer Telephony Europe, Call Centre Focus and COM Europe magazines to name but a few. The editor, Paul Skeldon has an unrivalled reputation for producing informed and lively editorial with a genuinely commercial focus.
COMING UP IN THE NEXT ISSUE (Published April 2010):
INTERNATIONAL
International telemedia services are making something of a comeback, driven by the need to make money, the emergence of new markets and by good old-fashioned arbitrage.
MAKING MONEY ON FOREIGN EXCHANGE
If you are running international services, you may well be being paid in multiple currencies – find out how to make money from playing the currency markets.
MICROBILLING GOES LARGE
With media owners poised to start charging for online content, we take a look at the billing tools that could really shape this market place
PAYFORIT3.0 vs THE REST
Payforit3.0 launches in March and aims to take the mobile billing tool into the realm of web billing – but is it too little too late as alternative billing tools are already cornering that market?
IN-APP BILLING: THE NEW DIALLERS?
Apps are going to be central to much of the services developed in the coming years, but is in-app billing opening the door to a new raft of frauds? And are telemedia scams on the rise again, fuelled by the recession?
WORLD CUP WINNERS
The soccer World Cup taking place in South Africa this summer is poised to be the first truly mobile world cup, with everyone from mobile TV companies, to apps developers to games and gambling companies lining up to tap into it. We take a look at what the world cup means for telemedia – especially in generating traffic for gaming.
TELEMEDIA IN RETAIL
2010 is also set to be a key year for retailers to start using telemedia services – especially ones that bring together advertising, text and augmented reality. We find out what’s in store
CONTACTLESS PAYMENTS
What are the opportunities for telemedia companies in a world where contactless payment and mobile banking look ever more prevalent?
MARKETING UP A STORM
From direct purchasing via text from billboards, to augmented reality shopping, we report from the Technology for Marketing show on the role telemedia will be playing in marketing in 2010.
GAMES & GAMBLING
2010 looks like being the winning year for gaming on mobiles and the mobile web. What are the opportunities for telemedia firms?
PLUS all the latest news, opinion, legal views and insight you have come to know and love.
To submit ideas, articles, news and views email the editor at paul@telemediamagazine.com |
