Telemedia publications are where media, advertising, marketing, branding, content and service conjoin with fixed, mobile and online communications, the service provider and billing industries.
Increasingly, ‘traditional’ media and marketing executives are looking to harness the power of telecommunications to develop new, interactive services that increase brand awareness and develop audience loyalty, while generating user data that can be used for further marketing and advertising efforts.
At the centre of this new world of media services sits the telemedia industry, which combines:
- Fixed & Mobile Network Operators
- Service Providers & Aggregators
- Billing Networks & Service Platforms
- Technology Providers & Application Innovators
- Content Owners & Media Groups
- Advertising, Branding & Marketing
Our editorial bring these worlds together and demonstrates how, in partnership each drives the other forward.
Featuring case studies and issue based editorial, Telemedia gets right behind the innovators in both industries and offers the one-stop-shop for the latest thought leadership and opinion in technology, regulation, billing, and media needs and demands.
Our publishing team has worked together since 1995 launching Voice International, Computer Telephony Europe, Call Centre Focus and COM Europe magazines to name but a few. The editor, Paul Skeldon has an unrivalled reputation for producing informed and lively editorial with a genuinely commercial focus.
COMING UP IN THE NEXT ISSUE (Published April 2010):
ON THE COVER:
SMS STILL A WINNER
For get apps and smartphones, text is still a real money spinner and the backbone of the best infotainment services. We report on how PSMS is still the key to making money globally from telemedia services – especially around events …
TELEMEDIA IN EVENTS
… and where SMS isn’t the only option, we investigate how mobile can control the events process from marketing, to ticketing, to sales of hotdogs and beyond – and what it means for the World Cup and the London Olympics
INCLUDING
SP & AGGREGATORS MARKET SURVEY
A detailed and comparative look at the services, business models and markets operated by key telemedia service providers and aggregators.
Featuring: • Billing Mechanisms • Content & Applications • Media & Marketing • Network Services • International Markets
Email paulskeldon@paulskeldon.com for a questionnaire or download from www.telemedia-news.com
FEATURES
MICROBILLING GOES LARGE
With media owners poised to start charging for online content, we take a look at the billing tools that could really shape this market place
PAYFORIT3.0 vs THE REST
Payforit3.0 launches in March and aims to take the mobile billing tool into the realm of web billing – but is it too little too late as alternative billing tools are already cornering that market?
INTERNATIONAL BILLING
International telemedia services are making something of a comeback, driven by the need to make money, the emergence of new markets and by good old-fashioned arbitrage. We investigate where the opportunities lie.
MAKING MONEY ON FOREIGN EXCHANGE
If you are running international services, you may well be being paid in multiple currencies – find out how to make money from playing the currency markets.
CHARITY
Charity is being used as a proving ground for mobile payments and it’s being very successful for mobile –but could there be trouble ahead as consumers get bombarded with demands to give and telemedia companies run out of ways of running charity billing for free?
MARKETING UP A STORM
From direct purchasing via text from billboards, to augmented reality shopping, we report on the role telemedia will be playing in marketing and retail in 2010.
IM & SOCIAL MEDIA MARKETING
A look at how IM is being used to drive marketing, starting with a political awareness campaign around AIDS in South Africa.
HYPERTAG SOCIAL MARKETING
How CNN used hypertags and Bluetooth at Munich airport to drive up users of its m-web site in Germany
PTV: NEW REVENUE STREAMS
A look at how not only is SMS coming back, but it is bringing with it whole new revenue streams and ideas to make TV much more fun
PTV: IT’S A MULTILAYERED EXPERIENCE
MIRADA looks at how content producers can really start to think about content as a multilayered experience rather than just the TV, with Web and mobile bolted on and what is happening with this at BBC and Channel 4
PSYCHIC BEST PRACTICE
This stalwart of Telemedia is still a great money earner, but to make it happen cross platform you really need to do it properly. Our expert shows you how
GAMES&GAMBLING
2010 looks like being the winning year for gaming on mobiles and the mobile web. What are the opportunities for telemedia firms?
WORLD TELEMEDIA MALTA PREVIEW
A look ahead to 9-11 of June, when World Telemedia opens its doors in Malta for another highly successful outing.
PLUS
All the usual analysis and insight from industry experts and insiders, including:
THE AGENDA: The definitive round up of what all the relevant industry bodies have been doing in the past six months.
WHAT’S HOT: What hot content and applications are doing brisk business today
OPINION: The latest thought provoking insight into Content, Services, Networks, Marketing, TV and Mobile
INCOMING: What’s coming up in the next six months.
PLUS all the latest news, opinion, legal views and insight you have come to know and love.
To submit ideas, articles, news and views email the editor at paul@telemediamagazine.com |
