Articles in this issue include;
• TV Recovery position
Interactive and participation TV are coming back, but this time things are going to be very different indeed.
• TV In the red
While a lot of interaction attention is being turned to red button services, in Germany Teletext – the other kind of red button –is getting a lot of attention.
• MEDIA Getting to know you...
Getting the inside track on who customers are is essential to the next generation of interactive services and media offerings.
• DATA ... getting to know all about you
And once you have gathered all this customer data how do you actually monetise it?
• CONTENT Bad reception
There is much interest in online and mobile video on demand (VOD) services, but everyone seems a bit confused as to how to exploit it.
• PRS Food for advertising thought
Print advertising is proving to be a boon for PRS services. But will the multichannel future ruin this beautiful friendship?
• PRS Visionaries
Mobile video chat is the only video services making money. We tune in to see why everyone from the adult to the recruitment sectors are loving it.
• BILLING Dealing Direct
Direct billing could well usurp PRS in the adult space. Find out how.
• MESSAGING Charity begins with shortcodes
PSMS is back - and it’s all thanks to ‘charadee, mate’.
• TELECOMS Gateways to East
Expanding your business cross-border is challenging, especially in Eastern Europe. So what business models are there to help?
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