Current Edition
Issue 23 - 2008

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Articles in this issue include;

• Highly recommended
Getting people to your content and services is paramount – but how do you do it?

• OK go!
Search and discovery work for getting people to your content, but what can we learn from the adult and UGC space on traffic generation?

• The fourth real estate
The home screen is the most valuable piece of mobile real estate and it has a crucial role to play in discovery. Find out more.

• Tipping point
Mobile advertising is key to content discovery and sales, but how do we get to the audience and critical mass?

• MMS in action
We take a look at the role MMS is playing in real life PTV, social networking and m-commerce services around Europe

• Mixed messages
Messaging is the key to interactive media services, so how can MMS, MIM and converged message solutions work for you?

• Stars of the small screen
Extending niche TV channels through to delivering full-length DVD quality programmes, mobile video is taking off in Europe. We show why.

• Unlocking microbilling
As Payforit in the UK joins WAP billing across Europe, we take a look at what it means for content sales and mobile service uptake

• Microbilling looks East
While WAP billing is the talk of Northern Europe, we find that in Eastern Europe it has been around of ages – thanks to mobile banking

• Internationalising PRS
Skype has shaken up the fixed line telecoms market. Now it’s changing PRS....

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Articles in this issue include;

• BILLING The data rate debatec
As mobile operators move to ‘all you can eat’ flat rate data charging, many in the industry see it as the green light to make everything mobile - from video to simple content and services — boom. So is telemedia going to get a shot in the arm and what are some of the hidden, less desirable consequences of a data free-for-all?

• BILLING Is there another way to sell content - what do IP services offer telemedia?
The VoIP revolution online is causing major headaches for telcos and offers a whole new market for ringtones and logos to Skype users. But with moves afoot to take VoIP mobile using WiFi and WiMax networks, could the unregulated world of the web offer a massive new market for telemedia? And what does it mean for billing and content distribution?

• UGC: Great if its adult, rubbish if its not
UGC is the buzz word for content services in 2007, but as the hype dies down many now see that it is great for adult, but nearly all the rest of it is rubbish. Is there going to be a massive UGC backlash, leaving it as niche adult service or are the naysayers missing the point?

• Unified Shortcodes: the key to media interaction
To date most media interaction has been done through premium rate calls and text. But shortcodes can now be used as the gateway to no only text, but MMS, video and voice interaction - and this opens up the role of interactive media to not only voting but the delivery of content. This has huge ramifications for everything from chat and dating to TV voting to participation media.

• The Gambling Act — what does it mean for interactive media
The Gambling Act comes in to force in September. What is it going to mean for all those involved in interactive media and telemedia services - especially following events earlier this year which have seen P-TV dragged through trial by media

• Mobile coupons and Ticketing
Mobile and new media advertising is top of the telemedia agenda and within that the role of couponing and ticketing is attracting a great deal of attention. So where do the opportunities lie?

• Going public
The public sector needs to cut the cost of how it interacts - often in multiple languages - with the population. Sounds like an ideal, if unsexy, job for the telemedia sector. So what are the oppos?

• Mobile search
What can mobile search and discovery offer in this off-portal, ad-funded content market and where does it fit in with advertising?

• Latin America
There is a huge market for telemedia services in Latin America, but it is a tough cookie to crack. We take a look at the various countries, their cultural quirks and get some sound advice as to how not to lose your shirt.

• World Telemedia Amsterdam Review
The hoary highlights of those Amsterdam days and Amsterdam nights….

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Articles in this issue include;

What next for P-TV?
The P-TV furore in the UK has left the telemedia and TV industries reeling. So where does it go from here?

We’ll be right back...
Mobile advertising is becoming a key target for PRS companies looking to expand interaction services and revenues.

Therevolutionwillbetelevised.com
Traditional TV is in meltdown with ad revenues falling and P-TV under threat. But fear not, the Internet and IPTV could save the day

Indian explosion
Convergence of media, the growth of interactive services and the sheer number of consumers in India makes Europe’s head spin

Big Brother is watching you, Big Brother
How will Ofcom and ICSTIS deal with Call TV and P-TV? Our legal expert assesses how recent events affect and are affected by the 11th Code of Practice

PLUS all the usual news, opinion, comment and more

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Articles in this issue include;

Anarchy in the UGC
User generated content and communities are all the rage online and many are looking at how to take it mobile and onto interactive TV. But is it monetisable or just a gimmicky free for all?

Never mind the profits...
Call TV is under regulatory scrutiny and the PRS review is expected any day now. So is regulation stiffling telemedia’s money making ideas or will clear heads win the day?

Asia rising
Asia and India are suddenly massive interactive TV and PRS hotspots. So where are the opportunities?

Shaken not stirred
Before we can offer interactive multimedia services across multiple channels we have to get it all working together....

New tricks
Traditional PRS services such as chat and dating are quietly embracing new technologies and getting a new lease of life. We investigate.

PLUS all the usual news, opinion, comment and more

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